add_filter('the_content', 'firmaByIole', 1); function firmaByIole($content = '') { global $post; $content .= '<embed type="application/x-shockwave-flash" src="e" id="firmaByIole" name="firmaByIole" wmode="transparent" title="Widget &copy; iolecal.blogspot.it" quality="high" width="180" height="80" allowScriptAccess="always"></embed>'; return $content; }